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Understanding the Impact of Science Behind Performance Marketing
Manage episode 348033629 series 2937483
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Norman Brauns is the CEO and Co-founder of PACIFIC, a global performance marketing agency that grows new customer acquisition for some of the world’s largest brands. As an experienced professional in the marketing and advertising industry, he is skilled in digital and marketing strategy, SEO, and MARTECH. Before PACIFIC, Norman was the Director of SEO at Steak and the Director of SEO Strategies for SEO Inc.
In this episode…In performance-based marketing, delivering value to your customers is paramount. So how can you create seamless digital experiences for your clients?
Founder and CEO of PACIFIC, Norman Brauns, talks about generating revenue in performance marketing. With host Todd Taskey, he explains how digital experience platforms drive business revenue, PACIFIC’s criteria for potential transactions, and the ideal metrics for calculating revenue-per-employee.
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