Purpose-Driven Strategies: John Dye's Journey in Uplifting and Cause-Based Marketing - Episode #14

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Step into the world of John Dye, a seasoned marketer whose passion lies at the intersection of creative strategy and cause-driven endeavors. In this enlightening episode, John recounts his journey from serving as the President of Fluid Studio to leading marketing strategies for dōTERRA, detailing the challenges and the toll it took on his personal relationships. As we delve deeper, we uncover the nuances that make creative work resonate, especially when it’s geared towards non-profits and entities with a mission to uplift and inspire.
John's unique expertise shines through as he shares his experiences in marketing for religious organizations, notably The Church of Jesus Christ of Latter-Day Saints. Dive into the backstory of impactful social media campaigns such as 'I’m A Mormon,' 'Light the World,' and 'World's Largest Nativity.' John provides insights into the balance of authenticity, strategic outreach, and the role of influencers in amplifying these faith-based messages to a global audience.
Beyond the campaigns and strategies, John’s passion for education and community involvement is evident. With a rich history of teaching at institutions like Brigham Young University and his active involvement in various community organizations, John embodies the spirit of giving back. Whether you're a marketer, a creative, or someone intrigued by the interplay of faith and digital outreach, this episode promises a tapestry of insights, stories, and lessons from a leader in cause-based marketing.
Find John Dye below:
https://www.linkedin.com/in/dyejo/
https://skylight.org/