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E 505: Get to Know Natural Food Grocers: Differentiation, Costs & Sales Drivers
Manage episode 432817863 series 3560247
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In this episode, I have a deep dive conversation into the natural food/grocer channel. If you’ve ever had grocers like Whole Foods Market, Sprouts, or Moms Market on your dream retailer list - this one is for you.
Our guest, Amy Jargo serves as the Director of Product Management at Pacha. She shares insights on the differences between mass retail and the natural channel in the beauty industry. She highlights the importance of differentiation and understanding the retailer's strategy. Amy also discusses the costs associated with entering the natural channel and the value of team member engagement. She emphasizes the need for brands to drive awareness and educate consumers through their own marketing efforts. Additionally, Amy advises emerging brands to understand the value they can bring to retailers, have a plan to drive demand, and be prepared for the costs of retail.
LinksPacha
https://www.instagram.com/pachasoap/
Amy
https://www.instagram.com/amyjjargo/
Scaling Emerging Beauty & Monique
https://www.instagram.com/moniquehbenoit/
https://www.instagram.com/scalingemergingbeauty
https://scalingemergingbeauty.com/
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