Why Cold-Calling is a Marathon per Simone Laraway, Ep #420

Sales Reinvented

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Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant.

But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented.

Outline of This Episode

[0:52] What is cold-calling? Is it still relevant?
[1:46] Is cold-calling an art and a science?
[2:55] How Simone prepares for cold-calling
[5:16] Simone’s opening lines and techniques
[6:14] How to keep a cold call engaging
[7:42] Tools, technology, and metrics
[10:22] Simone’s top cold-calling dos and don’ts
[12:58] How Simone handles objections and rejections

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