08: Evolution: Emotion vs. the Brain, Coping In a Consumerist World

Rogue Finances

Hijacked. That's what happens to most of us each time we see a commercial or walk into the store. With evolution at the core of how we process the world, figuring out how to contend with the reality of your emotional self versus your rational thinking self is the ultimate test that will shape how your financial situation unfolds (for better or worse!).