RYB 908: How To Validate and Sell A Digital Product Before You Ever Create It (The 3 Step Process)

Rock Your Brand Podcast

Today I'm fired up to break down the three-step process of validating your digital product before you take the time to promote and create it. I'm going to share a recent coffee talk that I did related to this topic because we went into great detail. To join our weekly coffee talks head over to takeactioncrew.com. We'd love to have you, and you'll be able to ask questions and get more involved. So, it's a win-win!

One of the biggest hangups people have with creating their own digital products is that they feel like they are too difficult to create. To help, I actually just taught and recorded a digital product fast track workshop. We teach you how to validate, create, and sell your digital product within 30 days. It's much easier than you might think, and I walk you through each step of the process.

The First Steps to Create a Digital Product

If you're thinking of creating a digital product, I recommend validating the idea before you actually move forward.

If you don't validate your brand, you'll end up doing a lot of work to discover that there isn't enough traffic or ways to monetize. The same goes for your digital products. You need to make sure that people want what you're creating. The best way to have people validate is with their wallets. This is where preselling your course comes into play.

If you have any reach on Facebook or have an email list, you have a way to test out your product before creating it. Minimal Viable Products (MVP) are also a great way to get started. The goal here is to get a good quality product out there quickly without actually creating the product until you know that people are genuinely interested and willing to pay you for it. There is no point in creating something to only realize down the road that no one wants it.

The way that I look at it is when you come up with an idea, you need to make sure that your market is interested first. With a digital product, it's fairly easy to validate quickly so you can be on your way to selling and creating the product.

Have you ever had someone commit to something but not follow through. That happens when you start to build an audience for your brand. Typically it's because people are busy, overcommitted, or don't have the money to pay for it. However, when someone votes with their wallet, that is deemed a true vote.

Step 1: Validate Your Digital Product Idea

When I started marketing my Email List Building Fast Track Workshop, I didn't create a product at the start.

All I did was draft up a Facebook post to see if anyone would be interested in the workshop first. I didn't email my list or anything thing. Just from posting on Facebook, I had 120 people say they were interested. After a few days, I direct messaged everyone who showed interest and included a link to the payment page. From doing that, we had 50-60 people who actually purchased the course.

I posted on Facebook again after the initial sign up and shared the same information along with the date of the course and asked people to comment who hadn't yet and wanted to purchase.

Keep in mind that Facebook will flag you if you send too many direct messages in a short amount of time. But there are plenty of ways to get around that.

Before you ever create a digital product or course, you should create an email list. So you can reach out to those people and promote your digital products once you're ready. As long as you have your list ready first, it's fairly easy to reach out after that because those peo