RYB 901: How Do I Send Email And Sell Stuff Without People Getting Mad? - Jam Session

Rock Your Brand Podcast

Welcome to this week's Friday jam session. It's one of my favorite times of the week when I get to hang out with some incredible people and answer some great questions. To join us, head over to takeactioncrew.com to sign up for free. We'd love to have you! I also wanted to let you know that moving forward, we'll require an application process for our Brand Creators Acamedy to make sure that we're bringing in people who are ready for the program.

Today we're going to talk about what to do after you create an email list. I'm going to share with you how to send something for sale without your subscribers getting mad at you. This is one of the most common questions that I get, and I am excited to break down the process for you today.

If you are looking for additional help, I encourage you to head over to takeactioncrew.com. So you can join our Facebook group where you'll receive additional tips and communications from me and others within our community. It's a great place to network and meet other people who are working on growing their own businesses and learn from each other. Just make sure you have a profile picture and can answer the three simple questions that we ask. This gives us the ability to make sure we don't get people spamming our group.

Build a Relationship With Your Subscribers

The mistake a lot of people make is to start an email list and strictly focus on launching a product and selling it to your subscribers. However, it's important to remember that each person that you're communicating with has certain wants and needs. They are real people with real feelings. Make sure that you deliver something of value before you ask them for anything in return.

While you're providing value, you can also offer something to your list as long as you weave in a subtle offer and avoid making it solely about asking for them to give you something. People who sign up for an email list are usually looking for help in solving a problem or want to learn how to do something. Make sure that you're providing your list with a solution to their problem and always start by providing goodwill. Don't worry about giving out too much information because you can always go deeper.

The key is to attract the right people and repel others. I recommend always start by selling passively, and as you get closer to the launch of your product, you can transition to a hardcore sell. I do this in my own businesses and have seen a lot of success. As you start out by selling passively, you're going to show that you can deliver goodwill and establish yourself as an expert within your niche. When you're ready to start promoting your products more aggressively, most people on your list will be found with it. Especially if they see the value that you can offer them. You can sell all you want, but you need to deposit goodwill into your list beforehand if you want to see the best results.

How You Can Sell From The Start

If you want to start selling right off the bat, there are ways to do that. Just make sure that you do it strategically. For example, when a person sign-ups for your email list, you can send them to a thank you page with an exclusive offer for a paid product. They'll get something for free, and you're simply informing them about a special offer after they've received their goodwill.

For the most time, people are going to be ok with it, and if they aren't, then repeal those people. Remember, you only want to focus your time and efforts on those who are interested in what you have to offer. From there, your audience will know about the offer, and you can continue to subtly touch on your paid products mov