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Amplify Your Content Production With A Media Plan with Jillian Gibbs
Manage episode 394553224 series 3458387
Inhalt bereitgestellt von Elin Barton. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Elin Barton oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
"In today's fast-paced and evolving creative marketing industry, there can be many creators, from influencers to Super Bowl creators, directors, you know, of all different levels, using a variety of approaches to produce content...And it's more important than ever for marketers to have a better understanding of this type of investment, the risks, taking more control of the management of content creation, and delivering great creative work efficiently and effectively." The Marketer's Guide to Creative Production by Jillian Gibbs
In this episode of Amplify, Riveo's CEO Elin Barton talks with Jillian Gibbs about breaking down silos, sustainability, the importance of quality content, adapting to industry changes, and Jillian's new book!
Jillian is the founder and global CEO of Advertising Production Resources (APR) Consulting, the world’s largest and fastest growing production consultancy with over 150+ people in 50+ countries. APR Consulting helps marketers to optimize their content creation ecosystem by providing services such as production consulting, cost controlling, vendor selection, and quality assurance.
Amplify is produced for you by Riveo Creative. For more Amplify content, including the video versions of all our episodes, please visit amplifypodcast.media.
Kapitel
1. Amplify Your Content Production With A Media Plan with Jillian Gibbs (00:00:00)
2. How Jillian Got Started (00:00:31)
3. Bringing Personal Creativity into the Workplace (00:01:53)
4. How to See the Forest Through the Trees (Seeing the Big Picture) (00:04:46)
5. Sustainability in Video Production (00:07:10)
6. How Important is Quality? (00:09:44)
7. How to Determine the Level of Quality Needed (00:14:07)
8. What Mistakes Do Clients Make? (00:15:37)
9. The Past and Future of Marketing (00:18:18)
10. Helping Change Not Be So Scary (00:20:49)
11. Jillian’s Book, The Marketer’s Guide to Creative Production (00:23:16)
12. The Book for Pros, Juniors, and Everyone In Between (00:24:57)
13. Jillian’s Reason for Writing the Book (00:27:32)
14. Be Respectful of Others During Production (00:30:19)
15. Where to Find the Book (00:31:54)
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