The Evolution of Influencer Marketing: From PR to Revenue Driver

Revenue Boost: A Marketing Podcast

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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver.
Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle shares her insights on building effective creator campaigns, measuring success, and how even smaller brands can leverage local influencers to achieve national success.
If you're an executive looking to grow revenue, this episode is packed with actionable advice you can't afford to miss!

30 Episoden

#Business #Marketing #Kerry Curran #Revenue Growth #CMO #Business Growth #Sales #Brand #Chief Marketing Officers #Chief Revenue Officer #CRO #Revenue Based Marketing #Executive