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Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok
Manage episode 441556027 series 3584081
Inhalt bereitgestellt von Kerry Curran. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Kerry Curran oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty.
Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermint from its roots to over 10 million customers.
From mastering AI integration and multi-channel marketing to building an authentic community, Gabrielle offers insight into creating inclusive messaging that resonates deeply with consumers. Discover how Shapermint leverages everything from TikTok to TV to grow and how you can apply these tactics to your own business growth strategy.
Don't miss Gabrielle’s top advice on risk-taking, community building, and staying ahead in a rapidly evolving digital landscape.
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