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How Smart CMOs Integrate Marketing into Business Growth Strategy
Manage episode 426842381 series 3584081
Inhalt bereitgestellt von Kerry Curran. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Kerry Curran oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester.
In this episode, we delve into the critical role of marketing in shaping business strategy and driving value. We discuss how smart marketers can position themselves as key players in strategic business discussions, emphasizing the importance of aligning marketing with the overall corporate vision and goals. Whether it's enhancing customer retention, fostering new business growth, or navigating the ever-evolving landscape of sales and marketing alignment, Collin shares practical advice and real-world examples to help you elevate your marketing game and ensure your organization thrives in today's competitive environment. Tune in to discover how to leverage marketing for sustainable business growth.
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