James Eaton | Sales Leader | Adapting to Changing Market Conditions as a Sales Leader

RevAmp by DealHub.io

In this episode of the RevAmp podcast, host Mark Lerner interviews James Eaton, VP of Sales at Dozuki, a SaaS platform for digital training in the manufacturing market. They discuss sales leadership and the challenges of the current business environment. James shares his experience with series A turnarounds and how he has had to adapt his playbook in the face of changing market trends and buyer behavior. They also discuss the importance of asking the right questions, providing value to prospects, and leveraging tools and processes to optimize the sales cycle. James emphasizes the need for sales teams to be more industry experts and focus on pre-discovery to build value from the first interaction with prospects. They also touch on the increasing noise in the market and the importance of standing out by offering personalized and relevant solutions.