Scaling Beyond Sales: The True Role of Growth Leadership

Rev Ops Revolution, SaaS, Go To Market, Startups, Tech Growth Revenue Operations Conversations

On this episode of RevOps Revolution, we sit down with Sue Holub, an accomplished C-suite leader in SaaS and B2B tech, who specializes in transforming companies through operational foundations and people-first leadership. Sue and Jesse unpack what it really takes to build a revenue engine that delivers — with candid stories on breaking silos, driving alignment, and scaling teams for organic and inorganic growth (cue three successful exits!). Dive deep into the role of the Chief Growth Officer, how RevOps acts as “Switzerland” in the org, why defining “what good looks like” makes or breaks outcomes, and what the AI revolution means for the future of human capital.

Tune in for insights on:

• Creating holistic GTM motions that go far beyond sales
• The leadership traits that differentiate true change-makers
• Building and empowering high-performing teams
• The power (and necessity) of RevOps as a neutral, metrics-based function
• How to drive alignment among stakeholders (and “get the bill through Congress”)
• The untapped opportunity of reskilling workforces for the AI era
• Why tension can be healthy if harnessed the right way
• Sue’s people-first framework for hiring and growing teams …and much more.

Quotable Takeaways:

• “You have to focus on data integrity — it’s not just having data, it’s the integrity of the data. You’ll never have perfect data, but it has to be pretty good.”
• “Defining what good looks like — and then enabling, empowering, and getting out of the way. If you’ve hired the right people and shown them what good looks like, let them go.”
• “RevOps serves as Switzerland. It’s the tide that helps all teams rise. Metrics alone aren’t just a report card — they’re about actionable insights.”
• “We attack problems, not people. That’s key to high-performing, aligned teams.”

Connect with Sue Holub:

Find Sue on LinkedIn

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