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DTC Ethernet Cable Company trueCABLE On Why Great CX and Innovative Tech Is The Driving Force behind Its Impressive YOY Growth
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Today, we catch up with trueCABLE, an online network cabling supplier based in Missouri. The brand was created in 2015 with the simple goal of shaking up an outdated industry by delivering the fastest, most reliable low-voltage supplies directly to consumers. Initially selling through Amazon, the business has grown rapidly and now does an increasing percentage of its business via its own Shopify-powered website.
During the podcast, Jessica Floyd, VP of Marketing & Business Development at trueCABLE, shared her reaction to ranking 18th place on this year’s Lightning 50 USA. She also revealed the key role that original content and tech tools like Brightpearl and Inventory Planner have played in helping the business scale so successfully.
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