Regan Barker: What's Killing Your Sales? Professional Services Edition

Redefining Sales with Abbie White

In this episode of the Redefining Sales podcast, we’re joined by Regan Barker, Head of Revenue Operations at Grant Thornton. Regan’s all about making sales strategies practical and effective for organisations, combining data-driven insights with a no-nonsense approach to achieve real growth.

At the core of her work is building high-performing teams, fostering a culture of alignment, engagement, and innovation. Regan’s approach focuses on setting ambitious yet clear goals and blending them with fresh ideas to drive success.

Beyond the boardroom, Regan mentors aspiring leaders, helping them build confidence and excel in their careers. She’s also a self-proclaimed ‘mediocre adventurer,’ finding joy in the outdoors whenever she can.

In this episode, we delve into:

• How to build sales capability for professional services.
• The unique challenges of sales in professional services.
• Lessons professional services can learn from other industries.
• Making sales accessible to professionals like lawyers and accountants who may feel it’s not their job.
• Overcoming the barrier of proactive sales versus billable hours and KPIs.
• How to make sales strategies practical and actionable.
• Choosing the right tech stack for success (tune in to see what tools we recommend!)

If you're looking to innovate your sales and go-to-market strategies, tune in to hear Regan’s insights on sales transformation and leadership development.

Check out Regan:

► LinkedIn

Connect with Abbie on:

► LinkedIn

► Website

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