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Aha! Uncovering Customer Insights With Darshan Mehta
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Inhalt bereitgestellt von Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Darshan Mehta’s time and passion for research goes back to the 1990s, when he became interested in case studies and customer focus groups. Today, Darshan is CEO of iResearch, which built an online insights platform that enables companies to quickly, easily, and affordably extract insights from consumers or employees worldwide. In other words, Darshan saw the value extracted from in-person focus groups and created a way to leverage some of that same value using an online methodology.
Let’s dive into this insightful conversation with Darshan and explore the world of customer focus groups.
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