Eytan Buchman on Balancing Strategy and Tactics

Radically Transparent

Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels.

Leading the marketing team, Eyal takes a data-driven marketing approach, with an emphasis on content marketing, analyst relations, press engagements, and online customer journeys.

He is renowned for building the marketing at Freightos from scratch, driving enterprise-grade leads at an incredibly low ROI, dominating the industry attention by combining data marketing and story-telling, and, most importantly, building and scaling an acquisition and retention machine for Freightos’ flagship product, the Freightos Marketplace.

Eytan has even been seen making freight look sexy enough for the WSJ, TechCrunch, The Verge, and CNBC.

Hot Topics of this Episode Include:

• The key to finding a balance between fulfilling today’s expectations and planning for tomorrow’s demands
• How to hold yourself accountable to move the needle forward and make an impact
• Keeping strategic work out of the “do later” pile