Leading an insurgent brand with Deeannah Seymour, CEO @ pH-D Feminine Health

Question Everything

They say entrepreneurs are self-starters with high energy. We definitely felt that was true after chatting with the Co-Founder and CEO of pH-D Deeannah Seymour. Deeannah started pH-D, with the goal of creating affordable and convenient vaginal suppositories, that make women confident in their everyday lives.

In this episode, Deennah tells us her story and mission for pH-D. We talk about destigmatizing feminine hygiene and what it’s like to be one of the few women CEOs in the category. On top of that, we touch on what it means to be an Insurgent Brand and how to leverage TikTok as a marketing tool.

Here’s a quick recap of the convo:

How to walk in and own the room – especially when you’re the only woman

How conviction leads to courage and what that has looked like for pH-D

Challenges that came with being the first brand to say the word “vagina” on TV

The secret to getting and staying on the shelves of major retailers across North America

Knowing when to take that leap of faith

The miraculous experience of being a living organ donor and how it’s shaped Deeannah as a leader

Seeing firsthand how pH-D has changed the lives of women across the nation

What it means to make Bain and Company’s 2024 Insurgent Brand list

How to leverage TikTok as a powerful marketing tool

Plus, some rapid-fire questions that showed where Deeannah’s heart lies.

Connect with Deeannah on LinkedIn and learn more about pH-D on their website

If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here.

Articles Mentioned:

Bain & Company’s 2024 Insurgent Brand List

NSFW TikTok video