Are you doing change to people or with people? - Interview with Phil Lewis and Claire Croft of Corporate Punk

Punk CX with Adrian Swinscoe

Today’s interview is with Phil Lewis and Claire Croft of Corporate Punk, an award-winning management consultancy that helps clients innovate and transform their business culture. Phil and Claire join me today to talk about how many change/transformation initiatives suffer because they try to do change to and not with their people, how doing change with and not to people is grounded in both data and dialogue and a framework to help an organisation/department/team determine how change-ready they are.

This interview follows on from my recent interview – Customers don’t want minimally viable anything. They just want quality – Interview with Debbie Levitt – and is number 489 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.