Earning Free Publicity for Your Book

Publish & Prosper

In this episode, Matt & Lauren debate earned promotion, PR and publicity efforts, and creator collaborations. Learn how to promote your book with earned media opportunities, book signings, public speaking, and collaboration with fellow creators.

Dive Deeper

💡 Read These Blog Posts

• The Complete Book Marketing Plan for Authors and Creators
• How to Pitch Your Book for Earned Promotion
• Selling Your Book on Consignment With Indie Bookstores
• Your Guide to Blog Tours and At-Home Marketing

💡 Watch These Videos

• Speaking to Sell Books Webinar with NFA’s Stephanie Chandler
• How to Write a Book Description That Sells
• How to Get Book Reviews

Sound Bites From This Episode

🎙️ [8:01] “This idea of pitching yourself is not the easiest thing for a lot of people. It's hard for us to talk about ourselves sometimes in that sort of salesy kind of way to a degree. But I think if you do it the way we've talked about doing other activities on social media, by just showing up and being sincere and genuine and yourself and, most of all, respectful, I think you'll get a couple of yeses amongst all the nos.”

🎙️ [15:56] “Be intentional with your pitch. So, like [Lauren] said, make sure that you really try to understand who you're pitching to, what their audience is, and why they should care about your book or whatever it is you're trying to pitch to them. And again, don't just copy and paste the same pitch to every person on your list. Try to really get a better understanding of why they might be interested and what angle you should take with them.”

🎙️ [37:25] “You need to be sure that you're providing equal value to the person that you're trying to collaborate with. If your content and your brand isn't a good fit for their audience and vice versa, then it's not gonna be worth either of your time to do this kind of collaboration. So do your research, look for people that are a good fit for your brand.”

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