EP255: The Art of Sustainable Growth with Heather Udo

PROFIT With A Plan

The Art of Sustainable Growth with Heather Udo Introduction

Are you feeling the relentless pressure to grow your business, but unsure of the best path forward? Many business owners share this struggle, seeking the right strategies to scale successfully without risking burnout or financial strain. On this episode of "Profit with a Plan," Marcia Riner, CEO of Infinite Profit Consulting, sits down with Heather Udo, the visionary founder of Shoppable. Together, they explore the secrets of sustainable growth, offering you insights to navigate today's challenging business landscape with confidence and clarity. Tune in and discover how to build a thriving, profitable business that stands the test of time.

Key Takeaways

• Growth without strategy can lead to severe challenges.
• This episode focuses on scaling businesses smartly and avoiding common pitfalls.

Profitability Insights

Marcia shares her expertise as the "Profit Booster," helping business owners increase profitability and plan for future exits. She emphasizes the value of building a profitable and sale-ready business.

Guest Introduction

Heather Udo's impressive background:

• Founder and CEO of Shoppable, a successful SaaS and technology business.
• Developed technology licensed to numerous Fortune 500 companies.
• Holder of four U.S. patents.
• Award-winning entrepreneur with accolades including the 2013 Women of the Digital Awards and recognition as one of Manhattan's top 10 most powerful millennials.

Heather's Journey

Heather shares her early career experiences, learning invaluable lessons in entry-level jobs. She emphasizes the importance of gaining hands-on experience and not skipping foundational roles. Heather discusses her journey from joining a startup to becoming an integral part of its success.

Handling Business Challenges

Heather recounts a challenging experience with fraudulent leads and how it was resolved. She highlights the importance of calm problem-solving and maintaining good client relationships.

Building the Right Team

Heather offers tips on hiring effectively:

• Conduct a thorough audit of tasks before creating job positions.
• Ensure clarity in job roles to avoid misalignment and underperformance.

Leveraging Your Network

Heather suggests using your network to find potential clients or referrals. Personalized, authentic messages to connections can lead to high response rates and valuable leads.

Avoiding Unnecessary Distractions

Heather advises focusing on core business functions and avoiding the temptation to reinvent the wheel. Utilizing existing tools and services can save resources and maintain focus on growth.

Closing Thoughts

Marcia and Heather summarize the key points discussed, emphasizing the importance of foundational business strategies for sustainable growth. Heather offers a $300 discount on her coaching services for listeners who DM her on Instagram with the code "profitpod."

Connect with Heather Udo

• Shoppable: shoppable.com
• Instagram: @heather_udo

Stay Connected

• Subscribe to "Profit with a Plan" on your favorite podcast player.
• Join the conversation and share your key takeaways in the comments or chat. Marcia and Heather look forward to your feedback and questions.

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About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com