Episode 172: The Power of Culture: Unlocking High Performance in Your Company with Mark McNally, Chief Nobody at Nobody Studios

Product Thinking

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Mark McNally, a venture innovator who founded Nobody Studios, a startup incubator on the path to creating 100 compelling companies in the next 5 years. Join them as they discuss the fundamentals of building successful companies, the importance of culture, and the role of venture studios in supporting founders.
Mark has a background in startups and has been involved in 14 startups since his IPO. Mark has recently launched a new role as Head of Venture Capital at Super Founder Global Network Venture. He’s also Chairman of the Board at Webdelics, Evalify, ThoughtForma, and Ovationz. Previously, Mark was SVP of Global Sales and Marketing at UneeQ Digital Humans. He’s also appeared on the Silicon Valley Podcast, discussing “The Venture Studio Model.”
You’ll hear them talk about:

• 08:40 - Mark has a rich background in leading companies through IPOs and launching visionary products across industries. The key principle he’s learned for building a successful company is to start with the basics: Identify the market, build products to solve problems, and then figure out how to sell it. It may sound obvious but without it, you’re not going to build a successful company. For Mark, what comes after that is the culture.

• 18:51 - Passion and experience fit is critical. At Nobody Studios, Mark aims to create an environment where founders feel comfortable to fail and pivot when necessary. Mark emphasizes the importance of curating an environment that helps founders feel like they can fail or let go of a product. But finding founders who have a passion for the problem they are solving and the experience to back it up is number one. The venture studio actively recruits founders who have deep knowledge and expertise in specific areas and are looking for partners to help bring their ideas to life. Without the right passion and experience, it’s tough to get anything off the ground.

• 31:48 - What’s super important at scale is maintaining clear strategic intent and a shared understanding of goals and roles within an organization. Mark references Brian Chesky's experience at Airbnb to decipher what’s needed to adapt to changing landscapes: core strategies, ability to reorganize the management structure, and intent. This intent must be communicated effectively, even militaristically, throughout the organization to ensure a shared understanding among all team members.

Episode Resources:

• Mark S. McNally
• Super Founder Global Network Venture
• Nobody Studios

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Previous guests include: Tanya Johnson Chief Product Officer at Auror, Tom Eisenmann of Harvard Business School, Stephanie Leue of Doodle, Jason Fried of 37signals, Hubert Palan of Productboard, Blake Samic of Stripe and Uber, Quincy Hunte of Amazon Web Services
Check out our Top 3 episodes:

• Episode 177: The Evolution of User Research: A Conversation with Steve Portigal, Author of Interviewing Users
• Tackling Product Research with C. Todd Lombardo
• Episode 128: Scaling Product Operations with Blake Samic, Former Global Head of Product Operations at Stripe and Uber

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