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Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23
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In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts.
Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs.
Chapters:
- 01:28 - Aquanetta's Background
- 08:07 - Defining Planned Giving and Its Importance
- 10:40 - Marketing Strategies for Planned Giving
- 16:33 - The Role of Direct Mail in Planned Giving
- 25:30 - Stewardship and Retention in Planned Giving Programs
- 28:23 - National Make-A-Will Month and National Estate Planning Awareness Week
- 32:11 - Get in touch with Aquanetta
Get in touch with Aquanetta:
George Mason University Website
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