Ep 312: Next-gen mail measurement with JICmail and Kantar

Postal Hub podcast

Inhalt bereitgestellt von Ian Kerr and Postal Hub Podcast. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Ian Kerr and Postal Hub Podcast oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

1y ago 37:05

MP3•Episode-Home

Mark Cross, Engagement Director at JICMAIL, and Dr Christopher Thresher-Andrews, Research Director at Kantar, discuss measuring mail's impact and unlocking mail's new capabilities:

Creating the mail equivalent of TV audience measurement
Demonstrating the value of mail, including business mail
JICMail's background and ownership
Helping marketers understand audience data for mail
Making data accessible and easy-to-use
Advertisers and agencies need data to include mail in campaigns
Direct mail's perception challenges
How some digital channels take credit for conversions
How mail behaviours are measured
Preserving direct mail revenues
How mail engagement metrics compare to other channels
Mail's life in the home
Purchase behaviour initiated by mail across age groups
Growing interaction with mail
How can "attention" be measured?
Using video analytics to measure mail engagement
Why should posts care about direct mail?
Unlocking new capabilities of mail
Making mail use effective and habitual

348 Episoden

#Business #E-Commerce #Ian Kerr #Postal Hub