042 - Alex Bray of Prairie Letter Shop on Demystifying the Wedding Industry, Seasons of Growth, & Profitability vs. Popularity

Positively Creative

Today I talk with Alex Bray of Prairie Letter Shop! We talk about the wedding industry & how it’s different from selling any other product. She shares with us about seasons of growth, the difference between a product being profitable and popular, and how to get started in the wedding industry as an artist.

About Alex:Alex Bray grew up on the West Coast, the daughter of a teacher/crafter mom and a film executive dad. Given her family history, it makes perfect sense that she would end up as a teacher-­turned­-creative entrepreneur. With limited television allowed in her household, Alex filled her time with art projects and make believe businesses. Her love for lettering was apparent early on; she lettered her aunt’s wedding invitations at the age of 12.

After a stint with Teach for America in the Mississippi Delta and a few more years teaching high school English in Brooklyn, Alex took a leap of faith that landed her in the middle of the country, in Tulsa, Oklahoma, where she began work as a teacher trainer. A manager noticed her need for a creative outlet, and an Etsy shop was born. Within two months, Alex was surprised to find herself spending many late nights filling rubber stamp orders and lettering envelopes --­­and even more surprised by how much she loved the work despite the long hours. After building her skill and networking with incredible mentors for over a year, she heard God calling her to take another leap of faith into a drastic career change. Alex opened the full­-time doors of Prairie Letter Shop on June 1, 2015.

Most days, you’ll find Alex in her quaint midtown Tulsa studio, listening to Spotify or podcasts and sipping just a bit too much coffee as she fills orders. She loves running outside, collects journals and craft supplies, thrives on relational time with clients, and lives for adventures with her handsome husband. Catch up with her on Instagram and drop a line!

Website: http://www.prairielettershop.com/

Instagram: https://www.instagram.com/prairielettershop/

Twitter: https://twitter.com/PrairieLetter

Pinterest: https://www.pinterest.com/magnolialetter/

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About The Positively Creative Podcast:

The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.

To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!