#40: Key Metrics to Measure Podcast Success with Peter Murphy Lewis

Podjunction

Welcome to Podjunction Podcast! In this episode of the show, hosts Sadaf Beynon and Matt Edmundson discuss the metrics for measuring podcast success. Their discussion is inspired by an interview segment with Peter Murphy Lewis who shares his expert insights including the 3 key metrics that he uses in his own Podcast business.

1. Measure Podcast Success with Metrics: Peter encourages podcasters to focus on pipeline growth, shortening the sales cycle, and increasing brand awareness as essential metrics to evaluate your podcast's impact on business growth.
2. Repurpose Podcast Content Strategically: Peter also frequently repurposes his podcast content for multiple platforms using clips and case studies from his podcast to engage potential clients and accelerate the sales process, demonstrating the value of your content beyond just audience building.
3. Consistency is Crucial: Throughout the podcast the importance of regular podcasting is highlighted. Regular Podcasting combined with targeted newsletters and content distribution, can significantly enhance your brand's visibility and establish long-term relationships with your audience and potential clients.

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