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Inhalt bereitgestellt von Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ähnelt Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
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The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion
Manage episode 472158808 series 3549902
Inhalt bereitgestellt von Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Does advertising actually work?
01:39 Our personal experience with advertising
08:35 Understanding advertising metrics
11:24 Podcast advertising platforms & methods
22:22 Real vs fake listeners
25:00 Advertising pitfalls to watch out for
25:39 Best practices for podcast ads
25:56 Crafting effective ads
29:16 Retargeting strategies
32:33 Multi-touchpoint ad campaings
34:37 Advanced advertising techniques
44:21 How we’d allocate a $10k budget
⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️
Resources Mentioned
Jay Clouse's The Lab
Corey Haines and SwipeFiles
Kattie Laur and Pod the North
Terry O'Reilly and the podcast "Under the Influence"
Additional Resources
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2024 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
About Podcast Marketing Trends Explained
Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.
On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.
The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
28 Episoden
The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Teilen
Manage episode 472158808 series 3549902
Inhalt bereitgestellt von Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Does advertising actually work?
01:39 Our personal experience with advertising
08:35 Understanding advertising metrics
11:24 Podcast advertising platforms & methods
22:22 Real vs fake listeners
25:00 Advertising pitfalls to watch out for
25:39 Best practices for podcast ads
25:56 Crafting effective ads
29:16 Retargeting strategies
32:33 Multi-touchpoint ad campaings
34:37 Advanced advertising techniques
44:21 How we’d allocate a $10k budget
⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️
Resources Mentioned
Jay Clouse's The Lab
Corey Haines and SwipeFiles
Kattie Laur and Pod the North
Terry O'Reilly and the podcast "Under the Influence"
Additional Resources
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2024 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
About Podcast Marketing Trends Explained
Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.
On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.
The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
28 Episoden
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Ähnelt Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k280
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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1k476
On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 🏠 www.intercom.com
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
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