Creating a Tempeh Category: Better Nature || PLANT CEO #90

PLANT CEO

In this episode, we dive into the world of plant-based proteins with the co-founders of Better Nature Tempeh - Christopher Kong (CEO) and Elin Roberts (CMO). This dynamic team is on a mission to create a new protein category by introducing tempeh, a traditional Indonesian food made from fermented soybeans, to the Western market. High in protein and with a firm, dense texture, tempeh offers a unique and nutritious alternative to meat. The journey began when Elin introduced Chris to the benefits of a vegan lifestyle during their university days. Chris then met Dr Driando Ahnan (CTO), an Indonesian food scientist. Inspired by Driando's expertise and passion for his homeland's culinary tradition, they teamed up with Fabio Rinaldo (COO), a nutritionist who had fallen in love with tempeh while travelling in Indonesia. Better Nature Tempeh now offers a range of organic and pre-marinated tempeh products, with major listings in supermarket chains across the UK and Germany. The founders share their insights on building a successful plant-based company, from navigating the challenges to achieving their B-Corp certification and donating 1% of revenue to a charitable cause in Indonesia. If you're looking to create your own plant-based venture or simply want to learn more about this fascinating protein alternative, this episode is a must-listen. Visit https://www.betternaturetempeh.co/ for more information. Other References Chris’s favourite tempeh recipe: https://www.betternaturetempeh.co/recipe/tempeh-kecap https://www.yumindonesia.org/ Rainbow Plant Life, Nisha Vora BBQ Tempeh Recipe: https://www.youtube.com/shorts/F5rWHXbk65A

About PLANT CEO As more people adopt plant-based diets or cut back on meat, innovative start-ups are rising to meet the demand for sustainable alternatives to traditional animal products. Anant Joshi, the show host, explores the entrepreneurs behind this movement, reimagining meat, dairy, seafood, fashion, health and beauty in eco-conscious ways. The audience will hear the inspirational stories of these pioneers building the next generation of compassionate companies. The show features exclusive one-on-one interviews with influential voices from documentaries, associations, sports, and entertainment who are championing and investing in cruelty-free, planet-positive living. Viewers can tune in as the host takes them inside the promise and challenges of creating kinder solutions for people, animals and the planet. From milk made from plants to leather without cows, these changemakers are developing creative solutions for kinder, greener living. As host, Anant will discuss his own journey to plant-based living and his passion for highlighting the game-changers driving this movement. Join him as he explores the fascinating world of plant-based innovation. https://plantceo.com