#014: Building Reader Relationships with John Brandt

Persuasion Play

What’s the value of your relationship with your readers? In episode 14 of the Persuasion Play Podcast, John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month. John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory. And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet. He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books. And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months. That’s not all. Listen to Episode 14 of the Persuasion Play Podcast to discover: • Why you shouldn’t take on the wrong clients. Hear why John dropped a near-perfect prospect when he raised a single red flag at the end of their sales call (Intro) • How to mine your immediate environment for ideas related to your niche. (Not everyone has the dangerous opportunity that John had… but here’s how to turn local news events into email paydirt!) (3:20) • Why doing the work teaches you far faster than reading about theory (4:07) • The “scary” career training that can make ANY career 100x easier (7:10) • Most copywriters read Halbert’s Boron Letters—but John resonates with Ben Settle’s “hard to read” books. Here’s why (8:08) • Not ready to start? Here’s what you do (8:35) • The best way to improve your copywriting isn’t writing more (and it isn’t reading more books either)—it’s this shortcut (9:15) • Why “doing everything for everyone” is the fastest way to struggle as a freelancer—here’s how to boost your positioning instead (11:50) • How to find copywriting clients—with zero budget (13:31) • When should you stop with your lead gen activities? (15:02) • A cringey cold outreach approach that gets attention—but the wrong type of attention (16:35) • How John took a supplement brand from a middling-six-figure company to a seven-figure brand with email marketing (17:13) • The trick to reengaging a dead list of 100,000+ subscribers to raise open rates and improve sales—will your clients let you do this? (18:42) • Good email marketing can do more than just sell products and services—here’s how consistent email can raise your brand’s positioning (20:03) • The VIP email sequence responsible for an additional $92k+ in sales in under 3 months (20:51) • Are you sending too many emails? Probably not—and here’s why (20:10) • How to stay FDA-compliant when you’re selling supplements (22:50) • The “MrBeast Method” to increase your copy’s believability (23:48) • What you can learn from Dragon Ball Z to help you avoid obvious sales tactics and formulas (26:13) • The valuable way to make your business competition irrelevant (28:10) • What you can learn about copy from your favorite podcasts (30:15) • The “sneaky email” that earned an additional $20k—without having a product to sell! (32:44) • How to get new stories, bullets, and insights from your clients that you’ll never squeeze out of them on your own (35:00) • The trap that new copywriters fall into that can slow your progress (everyone has to start somewhere… but if you’re in this position you want to get out as soon as you can!) (38:03) • How to set brands—including your personal copywriting brand—apart from others in your same space (41:28) • Neediness is the death of sales. Here are two sure-fire ways to remove neediness from your sales copy (42:40) To learn more from John and get his free ebook, The 6-Figure Profit First Emails Product Launch System, visit John’s website at https://JohnBrandtCopy.com/ And for more on persuasion, motivation, and influence, check out my resources at https://Goldmine.Marketing/ including marketing book summaries, copywriting ideas, other podcast episodes and more. Thanks for listening! Jeffrey Thomas Direct Response Copywriter https://Goldmine.Marketing/