Gehen Sie mit der App Player FM offline!
Brian Halligan - Founder at HubSpot - Demandgen Flywheels
Manage episode 342081652 series 3095278
With a $6bn+ market cap, HubSpot has revolutionized marketing. Brian Halligan, HubSpot's CEO and Founder, and I sit down to discuss how the entire customer experience, from discovery to post-purchase, is the defining factor of winning companies today. From there, we discuss what exactly a demandgen flywheel is and how to build one through inbound and content-driven marketing. Brian also shares his take on competing with large incumbents in mature markets and the key KPIs one should hone in on in building a sustainable marketing engine.
For show notes, unreleased episodes, and more check out: https://patternrecognitionpod.com
Twitter: @JohnHeezy | Instagram: @johnghu
39 Episoden
Manage episode 342081652 series 3095278
With a $6bn+ market cap, HubSpot has revolutionized marketing. Brian Halligan, HubSpot's CEO and Founder, and I sit down to discuss how the entire customer experience, from discovery to post-purchase, is the defining factor of winning companies today. From there, we discuss what exactly a demandgen flywheel is and how to build one through inbound and content-driven marketing. Brian also shares his take on competing with large incumbents in mature markets and the key KPIs one should hone in on in building a sustainable marketing engine.
For show notes, unreleased episodes, and more check out: https://patternrecognitionpod.com
Twitter: @JohnHeezy | Instagram: @johnghu
39 Episoden
Alle Folgen
×Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.