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26. Part 3. Connect It All Into an Evergreen Funnel That Actually Converts
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Summary
In this conversation, Stine discusses the common pitfalls of evergreen funnels, emphasizing that many fail due to their complexity and lack of a coherent customer journey. She highlights the importance of storytelling in marketing and how a well-structured funnel can lead to higher conversion rates.
Takeaways
Most evergreen funnels fail due to overcomplication.
A successful funnel requires a coherent customer journey.
It's not just about the tech setup; it's about the story.
Emotional and logical paths are crucial for conversions.
Random emails and offers won't convert without a strategy.
Understanding your audience's journey is key.
A funnel should guide customers from curiosity to purchase.
Storytelling enhances customer engagement.
Simplifying the funnel can improve effectiveness.
Focus on creating a journey, not just a collection of items.
Chapters
00:00 Connecting the Dots: Building Your Funnel
00:46 The Evergreen Flow Blueprint: Structure and Strategy
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