How Venture Capital Due Diligence Principles Helps with Career Building in Tech and How Content Creation Helps SaaS Companies: Academy Afterthoughts with Jeraldine Phneah (Call #127)

On Call with Insignia Ventures

SaaS operator and Salesforce alum ⁠Jeraldine Phneah⁠ goes on call with host ⁠Paulo J⁠ in this episode of ⁠Academy Afterthoughts⁠ to walk down memory lane on her Insignia Ventures Academy VC accelerator experience, how she was able to leverage the VC perspective she gained in her SaaS career, how content creation and her career come together, as well as dive into her learnings on GTM and sales engines for startups. The VC accelerator is now recruiting for its 6th cohort! Level up your career in Southeast Asia's startup ecosystems with the venture capital perspective. To apply, check out the ⁠VC Accelerator program page⁠ or reach out to our program lead ⁠Jiaway Koh⁠!

Timestamps

(01:02) Insignia Ventures Academy is not just for aspiring VCs, but career SaaS operators too;

(11:00) Learnings on Finding Your Ideal Customer Profile from Salesforce;

(13:11) Content Creation as a SaaS Operator and for SaaS businesses;

(17:12) How to Build a Sustainable Company by Thinking in Recurring Revenues and Big Problems;

(19:31) #MinuteMasterclass: How to Find the Right People to Execute on GTM Strategies for SaaS startups;

(21:17) #RapidFireRound;

About our guest

Jeraldine Phneah is a SaaS Account Executive with a track record of helping growth stage companies expand in Southeast Asia, having worked with the likes of Salesforce, Euromonitor, Workato, and more in growth, BD, and AE roles. She is also a content creator, who shares her learnings on accelerating one’s growth while achieving balance and giving back to the community. She has been featured on Forbes, The Straits Times, among other publiations. I have also spoken at events such as the Seedly Personal Finance Festival 2021 and YWLC/Grab's Future Women Leaders Forum 2022. She has also been a LinkedIn Top Voices. She is an alumnus of Insignia Ventures Academy's 4th Cohort.

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠⁠⁠⁠Insignia Ventures⁠⁠⁠⁠⁠⁠ fund.