Sephora's VP On Omnichannel Convenience, Personalization & Inventory Management | CommerceNext 2024

Omni Talk Retail

In this exclusive interview recorded live from the Ownit AI Podcast Studio at CommerceNext 2024, Amber Turley, VP of Omni Convenience and Commerce Partnerships at Sephora and an OmniStar Award recipient, shares insights on the beauty retailer's approach to delivering convenience and personalization across multiple channels. Amber discusses the various ways Sephora offers convenience to its customers, including same day delivery, buy online pickup in store (BOPIS), curbside pickup, auto-replenishment subscriptions, and partnerships with on-demand marketplaces like Instacart and DoorDash. Amber emphasizes the importance of inventory management and cross-functional collaboration in ensuring a seamless customer experience. She also touches on the role of personalization in Sephora's CRM journey and the integration of omnichannel convenience options throughout the shopping experience. Discover how Sephora is setting the standard for omnichannel retail and learn about the key factors driving their success in this engaging conversation.