The Authority Engine: Turning Your Legal Brain Into Content That Converts

Obsessed with Success

Episode Summary
In this episode of Obsessed With Success, Russel Morgan shares how lawyers and professionals can build credibility and authority through consistent, high-value content. From landing national media features to leveraging blogs, videos, and podcasts, Russel explains why content creation is both a public duty and a powerful marketing engine.
Key Timestamps

02:10 – What building authority truly means for lawyers and professionals
04:20 – How Russel’s MSNBC feature came about and its long-term impact
07:30 – Why smaller appearances are essential practice for bigger platforms
09:50 – The duty of professionals to provide accessible knowledge to the community
12:40 – Balancing blogs, podcasts, and videos for different audiences
15:30 – Why lawyers shouldn’t fear giving away information
18:20 – The power of consistency and creating content without excuses
20:10 – How beginners can start building authority from scratch
About the Show

Obsessed with Success is a podcast dedicated to empowering business owners, legal professionals, and families to achieve lasting success through strategic planning. Russel Morgan, principal attorney and founder of Morgan Legal Group, the show provides actionable insights into estate planning, wealth preservation, and business growth. With expert advice and real-world examples, Obsessed with Success guides listeners toward building sustainable legacies and thriving practices.

For more insights from Russel and his team, visit morganlegalny.com or call 888-529-1315.