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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1
#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 31:22

vor 3 Tagen31:22

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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

NYUAD Institute

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The NYUAD Institute is a center of advanced research, scholarly and creative activity, and public workshops. Institute programs facilitate discussion between academics, students, professionals, and leaders from the UAE and from around the world.

325 Episoden

#NYU Abu Dhabi Institute #NYUAD Institute #Podcasting Education

NYUAD Institute

updated vor etwa einem Jahr

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325 Episoden

#NYU Abu Dhabi Institute #NYUAD Institute #Podcasting Education

Toate episoadele

1
Ibrahim Al Koni and the World of the Tuareg (Arabic) 1:26:55

vor 5 weeks1:26:55

1:26:55

This talk features a conversation with Ibrahim al-Koni, a prominent contemporary author in Arabic literature. Raised as a Tuareg in the Libyan desert, al-Koni's storytelling is informed by his educational background and extensive travels. His extensive body of work, encompassing over a hundred books, examines the history of the Mediterranean region and the desert. The discussion will focus on al-Koni's unique portrayal of the desert landscape and its cultural and historical significance. Speaker Ibrahim al-Koni, Libyan-Swiss Author, Winner of the 2008 Sheikh Zayed Award for Literature, and 2023 Sharjah Book Fair Cultural Personality of the Year In conversation with Maurice Pomerantz, Executive Director NYUAD Institute, Professor of Literature and Arab Crossroads Studies, NYUAD In collaboration with Humanities Research Platform…

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Will the UAE Be the Capital of Arab Pop Culture Over the Next Decade? 42:11

vor 7 weeks42:11

42:11

This talk discusses whether the UAE is on track to become the epicenter of Arab pop culture over the next decade or if its influence will remain tied to amplifying trends from elsewhere. While the country has established itself as a global business and finance hub, can it also position itself as a leading exporter of Arab creativity, shaping regional and global cultural currents? The panelists will examine the forces driving the UAE’s creative industries, the role of institutional and private support, and the challenges and opportunities that will determine its long-term cultural influence. Panel Members Gianluca Chakra, CEO, Front Row Entertainment Rawan Al-Dabbas, Regional Director, IFPI MENA Moderated by Mikey Muhanna, CEO & Founder of afikra | عفكرة In Collaboration with afikra…

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Cybersecurity & Ethics: Navigating Digital Dangers 1:14:15

vor 7 weeks1:14:15

1:14:15

Explore the intersection of cybersecurity, technology ethics, and disinformation with leading experts. This panel examines the human-centered aspects of cybertechnology, the global threats posed by state actors, and the ethical dilemmas at the forefront of our digital age. Join us for a thought-provoking discussion that uncovers the challenges and solutions in protecting our digital future. Speakers James Lewis, Senior Vice President, Pritzker Chair, and Director of the Strategic Technologies Program at the Center for Strategic and International Studies (CSIS) Mayra Ruiz-McPherson, Cyber/Media Psychologist, Qualitative Futurist, Cognitive/Behavioral Scientist, Researcher & Ethicist In conversation with Muhammet Bas, Associate Professor of Political Science, NYUAD In Collaboration with U.S. Mission to the United Arab Emirates…

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A Short Journey Into Prehistoric Arabia 1:11:17

vor 7 weeks1:11:17

1:11:17

Explore the prehistoric landscapes of Arabia, tracing the movements of early humans who migrated from Africa over the past two million years. The talk examines how these groups adapted to diverse environments, from lush greenery to areas inhabited by now-extinct animals. It highlights their use of stone tools, local flora, and fauna for survival, and how water served as a crucial lifeline. The speaker will provide insights into the challenges faced and strategies employed by these ancient peoples to navigate and thrive in their changing world. Speaker Abdullah Alsharekh, Department of Archaeology, King Saud University, Saudi Arabia…

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Decoding Hindustani Music: Art and Science 1:03:14

vor 10 weeks1:03:14

1:03:14

This talk explores the profound artistry and scientific intricacies of Indian art music, with a focus on the Hindustani repertoire. Dr. Kaustuv Kanti Ganguli delves into the psychoacoustic and emotional dimensions of ragas, illustrating how pitch, timbre, and rhythm evoke deep responses. Bridging tradition with technology, he demonstrates the role of objective thinking in understanding melodic nuances and improvisation techniques. Speaker Kaustuv Kanti Ganguli, Associate Professor of Computing, Zayed University; Visiting Scholar, NYUAD…

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Climate Justice and the Constitution: Reflections from the Global South 1:19:16

vor 11 weeks1:19:16

1:19:16

The Climate Crisis has created novel challenges for public policy in the Global South. Developing nations need to discover ways of continuing to grow without undermining the goals of the Paris Agreement, transitioning to green energy at the same time as addressing deep problems of economic growth and social inequality. They also need to mitigate some of the effects of extreme weather events, such as floods or forest fires. In this panel discussion four experienced judges will reflect on the role of the law on this process. Can a substantive conception of environmental rights make a difference? Does the constitution have anything to say about the green transition? Can a Supreme Court assist this process by providing safeguards of fairness and legitimacy? Panel Members Dr Justice Syed Refaat Ahmed, Chief Justice of Bangladesh Justice Ananda Bahatarai, Retired Justice of the Supreme Court of Nepal Moderated by Pavlos Eleftheriadis, Program Head of Legal Studies; Professor of Legal Studies, NYUAD…

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Creative Convergence: The Role of Artists in Expanding Scientific Inquiry and UAE’s Vision for Innovation 52:53

vor 11 weeks52:53

52:53

This panel explores how integrating art, science and engineering fosters innovation, broadens perspectives, and drives societal contributions. In the UAE’s cultural and scientific landscape, interdisciplinary collaboration is crucial to engage the public, inspire creativity, and support the nation’s long-term goals in education and research. Panelists Iyad Rahwan, Director of the Max Planck Institute for Human Development, Berlin Stephanie Rosenthal, Director of the Guggenheim Abu Dhabi Project Henry Tan, Artist in Residence at the NYU Abu Dhabi Center for Genomics and Systems Biology Moderated by Maya Allison, NYU Abu Dhabi Chief Curator and Galleries Executive Director In collaboration with Center for Genomics and Systems Biology…

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The Restless Universe: From the Big Bang to the Periodic Table 53:55

vor 11 weeks53:55

53:55

This talk explores the Universe’s journey from its homogeneous beginnings after the Big Bang to the formation of stars from primordial hydrogen and helium. Through nuclear fusion, stars produced light elements, and their dramatic deaths as supernovae forged elements up to iron. The Zwicky Transient Facility, a cutting-edge 2-telescope project, systematically studies the dynamic Universe. The speaker will discuss remarkable discoveries, including super-luminous supernovae, new transient phenomena, supernova progenitors, planets being engulfed by aging stars, and an abundance of pulsating and binary stars. Speaker Shrinivas R. Kulkarni, George Ellery Hale Professor of Astronomy and Planetary Science, California Institute of Technology (Caltech) In collaboration with Center for Astrophysics and Space Science…

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A Prophecy Continuous? Jewish and Muslim Views on Divine Revelation 49:25

vor 11 weeks49:25

49:25

This talk explores the concept of prophecy and prophethood from a multi-faith perspective. Prophets existed before the Bible, as seen in ancient texts describing the Mesopotamian nabū, muhhum, and assinnu. Biblical prophets came in many forms—true and false, charismatic and solitary, loyal to kings or opposing them. The debate over prophecy persisted for millennia: Jews saw it as ending with the Hebrew Bible, Christians viewed Jesus as its fulfillment, and Muslims recognized Muhammad as the final prophet. Yet, prophecy endures in groups like the Mormons and Baha’is. The speaker will examine how different traditions understand prophecy, its historical evolution, and its continued relevance today. Speaker Reuven Firestone, Regenstein Professor in Medieval Judaism and Islam, Hebrew Union College…

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Soviet Power and the Politics of the East 51:24

vor 13 weeks51:24

51:24

This talk examines Soviet power through a transregional and global lens, focusing on its cultural and political exchanges with the Middle East. Drawing from a recently published book, The Eastern International: Arabs, Central Asians, and Jews in the Soviet Union's Anticolonial Empire, it traces how the Soviet concept of the “East” shaped both domestic policy and international influence, from the early Bolshevik era to Putin’s Russia. Through the stories of Soviet Jews, Central Asians, and Arab Marxists, it uncovers a fascinating web of cultural and political exchanges that blurred the lines between empire and anti-colonialism. Speaker Masha Kirasirova, Author, "The Eastern International: Arabs, Central Asians, and Jews in the Soviet Union's Anticolonial Empire" (Oxford University Press, 2024); Assistant Professor of History, NYUAD…

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Supporting Your Child’s Digital Play 52:01

vor 13 weeks52:01

52:01

This talk explores how parents can support their young children's digital play, learning, and curiosity in today's digital world. The speaker will discuss practical strategies for keeping children safe online while fostering meaningful engagement with their digital interactions. Learn how children navigate their digital landscapes and discover effective approaches for parental involvement in their digital experiences. Gain insights and tools to support your child's digital journey with confidence and care. Speaker Susan Danby, Distinguished Professor in Early Childhood Education, Queensland University of Technology In collaboration with Abu Dhabi Early Childhood Authority…

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The Future of AI Ethics: A Cross-Disciplinary Discussion 1:13:19

vor 14 weeks1:13:19

1:13:19

This panel discussion will consider how ethical decisions will be influenced in the future by the many applications of Artificial Intelligence. An ethicist and philosopher, an engineer who will design intelligent robots, and a computer scientist whose goal will be to make "responsible AI" synonymous with "AI" will each present a view of future AI ethics and then discuss how their views will diverge. While each participant will be a specialist conducting research into AI ethics, this discussion will bring together scientific, technical, and humanistic issues under the broad category of responsibility. Panel Members Ludovic Righetti, Electrical and Computer Engineer; Director of Machines in Motion Laboratory, Autonomous Machines in Motion Jeff Sebo, Ethicist and Philosopher; Director of Center for Mind, Ethics and Policy, AI Moral Well Being Julia Stoyanovich, Computer Scientist, Director of Center for Responsible AI, AI Governance Moderated by Harold Sjursen, Professor Emeritus, NYU Tandon School of Engineering…

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Our Quest to Understand the Universe 1:23:18

vor 15 weeks1:23:18

1:23:18

This talk will take students on a journey through humanity's ongoing quest to uncover the fundamental laws that shape our universe. The speaker will reflect on the progress made so far and highlight the challenges that lie ahead. Students will have plenty of opportunities to ask questions and engage in discussions, making this an exciting learning experience for young minds eager to explore the mysteries of the cosmos. Speaker David Tong, Professor of Theoretical Physics, University of Cambridge…

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Chaos, Black Holes, and Quantum Mechanics 1:29:49

vor 15 weeks1:29:49

1:29:49

This talk will explore the role of chaos in nature, highlighting how even well-understood rules can make predicting the future challenging—weather forecasting being a prime example. The speaker will discuss recent discoveries showing that chaos is central to the behavior of black holes, some of the most mysterious objects in the universe. These developments provide fresh insights into the ongoing effort to unify quantum mechanics with the theory of gravity. Speaker Stephen Shenker, Richard Herschel Weiland Professor and Professor of Physics, Stanford University…

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Legacy of Dedication: The Inaugural Dhikhr ذخر Award 47:33

vor 15 weeks47:33

47:33

Join us for the inaugural ذخر (Dhikhr) Award presentation, inspired by the vision of the late Sheikh Zayed bin Sultan Al Nahyan, who said, "The book is the vessel of knowledge, civilization, culture, learning, literature, and the arts. Nations are not measured by their material wealth alone, but by their civilizational authenticity." The word Dhikhr means "valuable asset" in Arabic, symbolizing this award's purpose: to honor those who have enriched the UAE's heritage. This year, we recognize the late David Heard and Frauke Heard-Bey for their invaluable contributions. The ceremony will feature a brief talk on their legacy, followed by the award presentation.…

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