30 - From $350k to $1.7M Using This Little Known Google Tool with Buddy Rathmell

Nikonomics - The Economics of Small Business

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We sit down with Buddy Rathmell who is a specialist in optimizing Google Business Profiles for local businesses.
In This Episode:
Introduction to Google Business Profiles: Learn what they are and why they're essential for local businesses, including wealth managers, Bitcoin ATMs, and even Amazon stores.
Buddy’s Journey: From his first client who saw massive growth, to charging $300 to $24,000 annually, Buddy shares how he discovered the power of Google Business Profiles and turned it into a thriving business.
Importance of Regular Updates: Discover why it's not a "set it and forget it" service. Buddy explains the need for regular updates, posts, and reviews to maintain and improve rankings.
Real-Life Success Stories: Buddy shares inspiring stories, including a client who grew from $350,000 to $1.7 million in four years through Google Business Profile optimization.
Shifting from SEO and PPC to Google Business Profiles: Understand the differences and why Buddy believes Google Business Profiles are more effective than traditional SEO and PPC for local businesses.
Generating Leads and New Clients: Tips on how to write effective posts that are keyword-rich and customer-centric, ensuring businesses are not left behind in the competitive local market.
Buddy’s Background: An inspiring dive into Buddy’s previous work with anti-human trafficking organizations in Thailand and Cambodia, his transition to business, and overcoming significant challenges.
Advice for Entrepreneurs: Buddy shares valuable lessons learned from his journey, including the importance of focusing on one idea and going all in.
Don’t forget to like, comment, and subscribe for more! Any questions? Drop them in the comments below.

This week we covered:

01:38 The Untapped Potential of Google Business Profile

02:06 Digital Marketing Insights

03:54 Understanding Google Business Profile Optimization

08:58 The Importance of Local Business Marketing

14:04 Navigating the Future of SEO and Digital Marketing

19:21 Starting the Nonprofit Journey

19:55 Life and Challenges in Thailand

20:20 Returning to the USA

20:34 Burnout and Business Ventures

22:22 Counseling and New Beginnings

23:37 Navigating Business Challenges

28:02 Client Acquisition Strategies

30:29 Reflecting on Business and Life

32:56 Concluding Thoughts and Reflections