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68. DSBQ w/Andy Begnoche of HOLDCOM | Considerations for a Project Plan when Re-Branding (or Launch) an IVR/Interactive Voice Response
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My colleague this week is @Andy Begnoche, Director of Operations at @HOLDCOM ---a Production Studio w/Voice Talent Capabilities. Andy is back for his DSBQ (Double Secret Bonus Question) here on the @My Curious Colleague #CPGCX S4 E68 podcast.
Today's episode is brief but impactful as Andy shares what considerations should be made as you're planning a Project Timeline & Inputs for a Re-Branding (or Launch) of an IVR/Interactive Voice Response.
He likens the IVR as "like a middle child" (which I am!) - "a little bit forgotten". But - oh, so important for your consumers or patients.
Andy’s advice includes scripting guidance that helps you get out of your own head and into the listeners’ + how much time to consider for the project (1 size does not fit all), who typically provides/writes the Prompts (press 1 etc) and who on the business owns the tech.
Thanks again Andy for your guidance and your support…!
PS His previous episode S4 E63 was a chart topper with our colleagues...so happy to have him back! Do check that one (S4 E63) out as well.
#healthcareTech #CPGTechStack #CPGCX #CaringDeeplyForYourConsumers #patientcare
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