What Happens Behind the Scenes? - Daisy Serrano

Multifamily Missteps Hosted by Christy Keeton

The best general operators in real estate offer amazing customer relationship management (CRM) with their investors. Since CRM is an important part of raising capital to invest in real estate, should operators also learn how to market well or should they hire a marketer instead? Daisy Serrano learned that operating a real estate deal and marketing are two different skill sets. Not all good operators are good marketers and good marketers are not always the best operators.
[00:01 - 03:33] Opening Segment

• I welcome today’s guest, Daisy Serrano
  • From being a teacher to a real estate investor

[03:34 - 09:16] Keeping Communications Open

• Customer Relationship Management in apartment syndication
• The things that will make investors and partners satisfied
• Listen to our interesting exchange about capital raising
  • Not all operators are good marketers and vice versa

[09:17 - 21:43] General Operators and Marketers in Real Estate

• The most frustrating and disappointing aspect of real estate investing
• The skills of a good general operator
• The most important thing about marketing in real estate

[21:44 - 25:16] Closing Segment

• Find Daisy at the links below
• Final words

Tweetable Quotes:

“We don’t want to always be in the business. We must grow it into a space where it can run without us.” - Daisy Serrano

“For the marketing person, they’ve got to have an impeccable reputation. They’ve gotta have the ability to individualize and get to know people, build trust really quickly, and they have to have reach.” - Jerome Myers

Resources mentioned:

• ActiveCampaign
• Mailchimp
• Karl Sona

You can connect with Daisy by emailing [email protected] or get in touch with her on LinkedIn. Check out Make It Rain Capital to learn more about their work.

Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3

Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB

Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC

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Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.