2,063 - Annie Laurie McCulloh on PropTech, Leadership & Reba's Vision | Multifamily Insights

Multifamily Collective Podcast

Ever wonder what it takes to lead in PropTech while staying deeply rooted in Multifamily operations?In this episode, I sit down with Annie Laurie McCulloh—newly minted COO at Reba and a true multifamily veteran—for a front-row seat into her incredible journey from applied mathematics to mastering both the operations and tech sides of real estate.We talk real-world insights.What it's like being the “translation layer” between data scientists and leasing teams. Why healthy tension in a boardroom is essential for innovation. And how AI isn't just a buzzword—it's quickly becoming the silent engine behind better decisions in our space.Annie also shares how intellectual curiosity fuels her leadership, the importance of pulling people up around you, and what success at Reba looks like in the next 12 to 18 months.Trust me, this one’s packed with wisdom you’ll carry into your next meeting.Like this content?Smash that 👍 and hit 🔔 to subscribe. We bring the real talk from PropTech leaders and Multifamily thinkers you need to know.