Sell With Stories - Money Tips 365 Day 35

Money Tips Daily by Charles Kelly, former IFA and author of

“The value of an investment is based on a number today multiplied by a story tomorrow.”

Morgan Housel

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For instance, the earnings per share of a company is the number today, and P/E ratio is the story tomorrow.

It’s not always the best product that wins investors or the sale.

Entrepreneurs who have the best stories, like Elon Musk, obtain huge valuations for their companies by telling a great story and selling a vision of the future valuation.

Even if you don’t run a company, you can tell your story, whether it’s to the people around, afuture partner or your potential employer.

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