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LinkedIn's Algorithm - What's changed and what's working
Manage episode 498130627 series 3624849
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In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform.
I’ll share:
Why impressions have plummeted—even on great content
How LinkedIn now prioritizes relevance, relationships, and real conversations
The shift away from recency and how posts now have a much longer shelf life
Why sticking to your core topics is more important than ever
How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics
What metrics actually matter now—like profile views, DMs, and link clicks
This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform.
If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.
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