Ep 98: Making Learning Stick in a World of Forgetting

Mindset, Marketing, & Money with Dean Seddon

Join us in this eye-opening episode as we welcome Jeremy Campbell of Black Isle Group, an expert in learning and development, to dissect why most training programs are failing your business. Discover the startling truth behind why so much of what we learn is forgotten within days, and why traditional training methods might be doing more harm than good.

Ever wondered why the vast majority of online courses have a completion rate of just 6%? Or why employees return from workshops bursting with enthusiasm, only to slip back into old habits within weeks? Jeremy pulls back the curtain on these issues, revealing that the real challenge begins after the workshop ends. It’s not about ticking a box or having the best content; it’s about embedding that knowledge into daily practice.

In this candid conversation, Jeremy shares his journey from HR director to founder of Black Isle Group, driven by a passion to make learning truly impactful. Learn why behavioral change is so tough, how our brains are wired against it, and the small, incremental steps that can lead to lasting improvement. Jeremy also introduces the concept of 'nudges'—small actions that can significantly enhance retention and application of new skills.

Whether you’re an HR professional, a team leader, or someone passionate about personal development, this episode is packed with insights. Jeremy's experience and practical advice will help you transform training from a mere formality into a powerful tool for real change.