Ep 106: Should you sell an online course?

Mindset, Marketing, & Money with Dean Seddon

In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myth.

I’ll share my personal journey – how back in 2012, I almost jumped into the online course game but held back due to self-doubt. Spoiler: I now see that I might have made a different decision knowing what I know today.

We’ll discuss the four key challenges every course creator faces: from generating traffic, managing costs, and breaking through saturated markets, to the often-overlooked issue of shockingly low course completion rates. Is selling an online course really the best way to grow your business, or could a high-ticket package offer more profitability and impact with fewer headaches?

Whether you're a business owner considering launching your first course or an entrepreneur looking to diversify your income streams, this episode will help you decide if selling an online course is the right move for your business—or if there’s a better option waiting for you.

Tune in for practical insights, hard truths, and strategies to make sure your next step is the most profitable one. If you're serious about scaling your business online, this is an episode you can't afford to miss.

Don't forget to subscribe—future episodes will cover more actionable strategies for building your business online, including expert insights on affiliate marketing, email list building, and more!

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