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29. Using the Magic of Storytelling to Connect with Your Audience with Sally Zimney
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I’ll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn’t find anyone.
In this week’s podcast episode, I’m chatting with Sally Zimney about how to develop your signature story in a way that’s going to resonate with your audience and create a deeper emotional connection.
In today’s episode we covered:
- Why storytelling is such an impactful way to communicate
- What three things your story needs if it’s going to help your business
- How to tell your story in a succinct way
- Why it’s important to bring your audience into a single moment
- Tips for helping your audience visualize your story
- Why you should always start with the story and not the lesson
- Sally’s three-part formula for crafting the perfect story
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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