S1E8: Millionaire Mondays - Nicolas Grossemy, Paris Panini

Millionaire Mondays by Backstage with Millionaires

Explorex’s website: https://explorex.co/ When Nicolas moved to India from France for an internship, he was struck by nostalgia for the sandwiches from his homeland. And so, he embarked on a culinary journey. In 2015, he took a bold step and launched a food truck called Paris Panini in Bengaluru, with the aim of introducing gourmet French street food to the city.Paris Panini was among the pioneering food trucks in Bangalore, housed within a converted old-school van. Its weekly route quickly gained a following, with customers tracking its whereabouts through social media and forming long queues upon its arrival.Introducing a novel product to the Indian market posed its challenges, but Nicolas was determined to refine the menu to cater to local tastes while preserving the authenticity of French cuisine.One of Nicolas's key objectives was to change the prevailing perception of Indian street food as being predominantly unhealthy and unhygienic. To achieve this, the food truck was designed with an open counter, allowing customers to witness the panini preparation process, and fostering trust through a professional and hygienic live kitchen experience on wheels.Initially, the menu was quite limited, featuring approximately ten items. The primary focus was on delivering high-quality products crafted from fresh ingredients. Every item was painstakingly made from scratch, including the hand-cut and double-fried French fries that have since become iconic, reflecting the preparation methods in Nicolas's hometown of Arras, in northern France.Nicolas's unwavering passion and dedication catapulted Paris Panini into the limelight. The food truck gained immense popularity, leading to invitations to cater for major festivals, birthday parties, and weddings throughout the city.However, the food truck scene in Bangalore was marked by unpredictability, primarily due to the absence of regulation. At one point, the city's notorious traffic congestion even led to a temporary ban on food trucks. As Paris Panini's popularity continued to soar, Nicolas faced the challenge of scaling up his operations.This pivotal moment arrived when Nicolas crossed paths with AB and Nikhil from The Pizza Bakery, who shared his vision of transitioning Paris Panini from a food truck concept to a brick-and-mortar casual dining restaurant. They remained committed to maintaining the brand's core values while developing an extensive menu that would provide customers with an authentic Parisian cafe experience.In November 2019, Paris Panini opened its doors on the bustling 12th Main Road in Indiranagar, Bangalore. The restaurant's walls were adorned with hand-drawn Parisian street scenes, effectively transporting patrons to a Parisian cafe ambiance. The menu showcased gourmet panini, signature French fries, freshly brewed coffee, and delectable crepes, offering an authentic culinary journey.Today, Paris Panini boasts a rapidly expanding fan base, with the brand establishing itself in ten locations across Bangalore. It has quickly risen to become the city's leading purveyor of gourmet sandwiches, serving as a testament to Nicolas's dedication and commitment to bringing a taste of authentic French cuisine to the heart of India.