Joy, Fandom, and Writing Ads That Hosts Love with Joanna Robinson

Media Roundtable

“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts while they're doing something else… and so then you become this friend in their ear.” - Joanna Robinson, Podcaster, Author It’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, today we’re focusing on the other side of the microphone. That’s right, we have a bonafide star podcast host sitting down with our very Stew Redwine (Oxford Road). Taking time from her busy podcasting schedule is Joanna Robinson. Joanna is a writer, podcaster, and cultural critic for The Ringer appearing on several shows including The House of R (covering all things fandom) and Trial By Content. She’s a former senior writer for Vanity Fair penning multiple cover stories, and in 2019, SyFy dubbed her the "Queen of Game of Thrones." Together, Stew and Joanna cover the intimacy of fandom and podcasts, how brands can write copy that hosts will love, and the joys of long-term sponsorships. Let’s dig in.