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174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More!
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In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.
Topics Covered:
✅ Leaving agency jobs to pursue a creative career
✅ The power of community in the lettering world
✅ How art licensing became a key revenue stream
✅ Overcoming imposter syndrome and self-doubt in design
✅ Why typography and lettering can feel intimidating—and how to push through
✅ Finding confidence despite critique culture in design schools
✅ Their early lettering projects and learning experiences
✅ The importance of practice, challenges, and mentorship in lettering
🎨 Want to learn lettering from Ilana and Katie?
They’re part of the Lettering Seminar 2025, a signature program to master the art and business of lettering! Sign up for the waiting list at theletteringseminar.com.
🔗 Links & Resources:
Goodtype Website: goodtype.us
Follow Goodtype on Instagram: @goodtype
Join the Lettering Seminar 2025 Waiting List: theletteringseminar.com
Enjoy the episode and get inspired to take your lettering to the next level! 🎉
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