Marketing Process: Set your Marketing Objectives and Goals

Marketing vs Sales

The first order of business is to recognize your KPI or Key Performance Indicators. This has to be done while not losing sight of relationship building and understanding how this might influence everything. Revenue must be targeted, of course, but considering the cost of getting your product, service, or solution into the customer's hands. There are many factors to finely balance and Doctor Dave gives keen insight to these, all the while taking into account how these KPIs relate to the target market. Desire vs. Require vs. Acquire. Total cost management and what can we do with what we have...