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Greatest Hits - The Role of CMOs as Business Leaders with Jennifer Halloran of MassMutual

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Inhalt bereitgestellt von Al Mannarino. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Al Mannarino oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth.


If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

287 Episoden

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iconTeilen
 
Manage episode 438346292 series 2078540
Inhalt bereitgestellt von Al Mannarino. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Al Mannarino oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth.


If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

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