How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert

Marketing Technology Podcast by Marketing Guys

Inhalt bereitgestellt von Marketing Guys. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Marketing Guys oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

2y ago 21:36

MP3•Episode-Home

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).

In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.

Topics we discuss:

What data to use
How to put the customer central in your models
Understand which customers truly deliver value
Examples of companies that successfully focus on CLV
Mistakes to avoid when using data

LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/

Website Omniconvert: https://www.omniconvert.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

112 Episoden

#Tech #Business #Marketing #Marketing Guys